BRANDJACKING

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The term brandjacking refers to the act of a person assuming the online identity of a company. For example on Facebook, anyone can set up a page with almost any type of name and if a page or a profile is created by using a brand’s trademark protected material in the profile picture and/or having a similar page name it may be hard to identify that it is not the real brand. Brandjacking on Facebook usually happens through a fake profile commenting on the real brand’s page answering customer questions tricking users into believing that it is the actual page responding.

THREATS

Brandjacking means a brand’s trademark and identity is mimicked to deceive the recipient. When a person abuses a company brand especially for a longer period of time, it will undoubtedly raise the question of the effectiveness of the business in general. Last August, the case of a man posing as a Target customer service rep on the brand’s Facebook page went viral. Under the name Ask For Help, with a bulls-eye profile pic (Target’s logo), this man sarcastically replied to around 50 posts and it took around 16 hours until the fake account was subsequently shut down.

If brandjacking comments are inappropriate it can severely harm brand reputation. For example, @BPglobalPR is not an official voice of BP on Twitter, but it was set up during the 2010 Deepwater Horizon oil spill to satirize and criticize the situation. One of this fake profile’s tweets that went viral read: “The ocean looks just a bit slimmer today. Dressing it in black really did the trick! #bpcares”. By following the trend, the fraudulent account attracted more followers than the real BP account did (200,000 followers for the fake BP account versus 20,000 followers on the real one). While BP was dealing with this disastrous crisis, this act of brand impersonation did add oil to the fire burning BP’s reputation.

10+

YEARS OF EXPERIENCE

1200+

CLIENTS IN THE UK

45+

PROFESSIONAL STAFF MEMBERS

1000+

TAKEDOWNS PERFORMED

  • Purchase your selected security service

    Step 1

  • Speak with your account manager

    Step 2

  • Account activated. You are secured

    Step 3

SERVICES

DOMAIN MONITORING
DMCA TAKEDOWN
BRAND ABUSE PROTECTION
HUMAN VERIFICATION
PERSONAL ACCOUNT MANAGER
BEC FRAUD/IMPERSONATION PROTECTION
CEO FRAUD PROTECTION
BRANDJACKING PROTECTION
SOURCE CODE PROTECTION
PHISHING PROTECTION
SOCIAL MEDIA CLONING
DARKNET MONITORING
MESSAGING
BESPOKE SERVICE
Level 1

£999

per year

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Level 2

£1,499

per year

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Level 3

£1,999

per year

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Blue chip

£4,999

per year

Level 1

£999

per year

DOMAIN MONITORING
DMCA TAKEDOWN
BRAND ABUSE PROTECTION
HUMAN VERIFICATION
PERSONAL ACCOUNT MANAGER
Level 2

£1,499

per year

DOMAIN MONITORING
DMCA TAKEDOWN
BRAND ABUSE PROTECTION
HUMAN VERIFICATION
PERSONAL ACCOUNT MANAGER
BEC FRAUD/IMPERSONATION PROTECTION
SOURCE CODE PROTECTION
Level 3

£1,999

per year

DOMAIN MONITORING
DMCA TAKEDOWN
BRAND ABUSE PROTECTION
HUMAN VERIFICATION
PERSONAL ACCOUNT MANAGER
BEC FRAUD/IMPERSONATION PROTECTION
CEO FRAUD PROTECTION
SOURCE CODE PROTECTION
PHISHING PROTECTION
SOCIAL MEDIA CLONING
Individual

Price

on request

DOMAIN MONITORING
DMCA TAKEDOWN
BRAND ABUSE PROTECTION
HUMAN VERIFICATION
PERSONAL ACCOUNT MANAGER
BEC FRAUD/IMPERSONATION PROTECTION
CEO FRAUD PROTECTION
BRANDJACKING PROTECTION
SOURCE CODE PROTECTION
PHISHING PROTECTION
SOCIAL MEDIA CLONING
DARKNET MONITORING
MESSAGING
BESPOKE SERVICE

StopClone is a trading name of Kazton Limited. Registered office: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ. Registered in England and Wales No. 13064232. VAT No. GB370189393. Phone: +44 (207) 1172812. Email: support@stopclone.co.uk.